cookies

Google has initiated the first phase of its third-party cookie deprecation process. It means marketers should now come to terms with the changing…

According to a recent study from Validity, 44% of respondents estimated their company loses more than 10% of their annual revenue due to poor quality…

With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, announced its partnership with Adform, the…

The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but also confusion. We’re seeing people spending hundreds of thousands of…

Are you ready to embrace the future of digital advertising? Since Google moved the upcoming deprecation of third-party cookies to 2023, marketers have…

The conversation around third-party cookies, digital IDs, Universal ID2.0, and other potential solutions is a hot topic in ad measurement. Protecting…

Facemoji Keyboard announced it’s bringing new stickers and keyboard skin selections to its users in the U.S. including Cut the Rope’s Om Nom, as well…

Discussion Will Explore Future-Proof, Cost Efficient Targeting That Drives Campaign Performance Online gaming and live streaming platforms are an…

Google recently announced a two-year delay to the final withdrawal of third-party cookies from its Chrome browser. However, it would be a mistake for…