Native and Programmatic Advertising How to Craft Successful Customer Journeys John Kariotis Jun 18, 2022 Modern enterprises are becoming increasingly aware of the need for customer-centric products and marketing to influence positive customer outcomes.…
Native and Programmatic Advertising Savvy Marketers Won’t Need Cookie Data to Reach Customers Richard Jalichandra May 22, 2022 Third-party cookie data have enabled advertisers to provide contextually relevant, native advertising across the internet. However, privacy issues…
Big Data Shaping Your Digital Future Part 2: Leveraging Engagement to Generate Zero-Party Data Quentin Paquot Apr 13, 2022 As a cookieless world approaches, marketing teams continue to search ways to collect data without breaching compliance regulations. Becoming inventive…