Regulation and Compliance Managment NFTs, Cookies and Privacy and the Future of Customer Loyalty Billy Loizou May 5, 2022 The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but also confusion. We’re seeing people spending hundreds of thousands of…
Deep Learning How Deep Learning Can Shape the Future of Digital Advertising Lukasz Wlodarczyk Dec 22, 2021 Are you ready to embrace the future of digital advertising? Since Google moved the upcoming deprecation of third-party cookies to 2023, marketers have…
Native and Programmatic Advertising What’s Next for Digital IDs and Online Ad Measurement? Brian Mullin Nov 30, 2021 The conversation around third-party cookies, digital IDs, Universal ID2.0, and other potential solutions is a hot topic in ad measurement. Protecting…
Apps Facemoji Keyboard Welcomes Range of New Characters AIT News Desk Nov 1, 2021 Facemoji Keyboard announced it’s bringing new stickers and keyboard skin selections to its users in the U.S. including Cut the Rope’s Om Nom, as well…
Gaming Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without… AIT News Desk Sep 20, 2021 Discussion Will Explore Future-Proof, Cost Efficient Targeting That Drives Campaign Performance Online gaming and live streaming platforms are an…
Technology The Future of Digital Measurement: Extrapolate and Locate Aaron McKee Aug 3, 2021 Google recently announced a two-year delay to the final withdrawal of third-party cookies from its Chrome browser. However, it would be a mistake for…
Big Data 3 Glorious Years of GDPR and Its Correlation to Brexit Crisis Sudipto Ghosh May 25, 2021 In the last 3 years, we have seen different ways organizations trying to meet GDPR guidelines, and often losing the way due to political and regional…
Native and Programmatic Advertising How Contextual 2.0 Will Drive The Next Phase of Digital Targeting Chris Keune May 17, 2021 To put it into perspective, the emotional power of Contextual 2.0 can help brands strike a level of empathy with their audience. The degradation of…
Native and Programmatic Advertising A Retailer’s 1st Party Cookie Is Now a Strategic Asset Rob McGovern Apr 16, 2021 We’re about to fly into the identity storm that will have a major impact on how we market to consumers. If this was a TV weather report, the retail…