Martech AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands AIT News Desk Sep 28, 2021 With AdAdapted, Brands Can Now Access Users across the Tasty Platform and Leverage Recipes to Encourage Shoppers to Add-to-Bag. AdAdapted, the…
Mobile AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart… AIT News Desk Sep 20, 2021 AdAdapted Direct Puts The Power of AdAdapted’s Shopper-Verified Audience and Patented Technology in the Hands of Marketers, Empowering Them to Compete…
Analytics Datasembly And Numerator Partner To Help Retailers, CPGs Analyze Temporary Price Reduction… AIT News Desk Jul 29, 2021 New Offering Helps Businesses Use Price Reduction Promotions to Maximize Sales Lift Datasembly, the leading provider of real-time product pricing,…
Analytics Can CPG e-Commerce Exist without Business Intelligence? AIT Staff Writer May 10, 2021 We’re more than a year now into a new era for CPG e-commerce. For years, CPG e-commerce has lagged behind retail e-commerce. Consumers who ordered…
Automation Birdie Announces Appointment of Home Appliances and Consumer Electronics Veteran Fernando Wey as New… AIT News Desk Jan 18, 2021 Leading AI-Based Insights-as-a-Service Platform Bolsters Leadership Team with Addition of Former Whirlpool and SharkNinja Executive Birdie, the…
Computer Vision Trax Pioneers AI-Driven Dynamic Merchandising to Help CPG Brands and Retailers Keep Products on… AIT News Desk Aug 13, 2020 New merchandising service combines computer vision and machine learning with an on-demand workforce to address in-store execution issues at scale…
Analytics Survey Finds Retail and CPG Companies Prioritize Customer Behavior Analysis to Guide Strategy, but… AIT News Desk Apr 20, 2020 With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important…
Martech Label Insight Granted US Patents for Product Data Consistency and Product Ingredient Regulatory… AIT News Desk Feb 10, 2020 Company receives third and fourth patents to support its ability to drive growth for CPG brands and grocery retailers through product transparency…
Analytics Seth Dallaire Named Chief Revenue Officer For Instacart AIT News Desk Sep 20, 2019 Amazon Ad Sales Veteran Seth Dallaire Joins Instacart in Newly-Created Role to Lead the Company’s Brand Marketing Partnerships Business…