Native and Programmatic Advertising Artificial Intelligence and Programmatic Advertising: Taking a Next-level Strategic Approach to… Sudipto Ghosh Apr 16, 2024 Thanks to the newly established synergy between Artificial Intelligence and Programmatic advertising technologies, we are witnessing an eye-watering…
Technology Over 40 Percent of Campaigns on CTV in Next Two Years: OpenX and ExchangeWire Research Business Wire Feb 23, 2024 A new study reveals trends in CTV, targeting, and sustainability for the European digital media industry As the programmatic ecosystem…
Technology Navigating the Connected TV Ad Landscape Jay Suefuji Jul 17, 2023 The digital advertising market grows and evolves just as consumers do. The average American spends nearly five and a half hours on their mobile device…
Technology DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV PR Newswire Jun 14, 2023 DoubleVerify a leading software platform for digital media measurement, data and analytics, announced a partnership with TVision, a provider of…
Technology LiveRamp Enables Identity and Advanced Activation in Snowflake PRNewswire Feb 27, 2023 Expanded partnership and product capabilities enable marketers to improve performance and privacy by activating and measuring natively in…
Technology Nearly Half Of All Consumers Likely To Engage With Enhanced CTV Ad Formats AIT News Desk Feb 7, 2023 LG Ad Solutions Study shows that enhanced Connected TV (CTV) ads drive viewer engagement and favorability LG Ad Solutions, a global leader in…
Technology Brightcove and Magnite Announce Strategic Partnership to Boost Ad Monetization for CTV and Online… AIT News Desk Jan 10, 2023 Capabilities from Magnite and SpringServe will provide more transparency into available ad supply and help unlock greater revenue opportunities…
Technology MobileFuse Unveils Latest SDK and Mediation Adapters, Provides New Premium Inventory and Advertising… AIT News Desk Dec 16, 2022 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, unveiled its latest mobile SDK, mediation adapters, and proprietary video…
Native and Programmatic Advertising MobileFuse Achieves Carbon Negative Status, Commits to Ongoing Reductions AIT News Desk Sep 20, 2022 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced it is carbon negative. MobileFuse stands as the first…
Native and Programmatic Advertising Xperi Launches TiVo OS to Smart TV Makers, Welcomes Vestel as First OEM Partner AIT News Desk Aug 31, 2022 Xperi Holding Corporation announced the launch of its independent media platform, TiVo OS. Consumer electronics leader Vestel will ship the first…