Native and Programmatic Advertising QR Codes — The Key to CTV Campaign Success Gijsbert Pols May 2, 2022 The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…
Native and Programmatic Advertising Vericast Announces High-Impact Enhancements For CTV AIT News Desk Jul 15, 2021 Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to…
Native and Programmatic Advertising Don’t Let CTV Ads Serve Audiences Too Much of a Good Thing Helen Lum Jul 5, 2021 The growth of connected TV or CTV (household usage up 16% in the U.S. last year and poised for more expansion in 2021) has been a boon to media…