CTV advertising

Hi Anthony, please tell us a little bit about your role and functions at IAB Tech Lab. I am the Chief Executive Officer of IAB Tech Lab, the global…

Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation…

Start.io, the fourth most popular SDK in the world and the leading independent monetization software, introduces a partnership with Nimbus, a…

Conducted by the global research company, Lucid, the findings show that consumers recognize and reject online “stalking” and expect companies to…

Motivating Privacy-Sensitive Audience with Viral Short Film to Educate Users About Online Privacy Risks Perion Network Ltd.  a global advertising…

With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level  SpringServe, the leading independent TV ad serving…

Hi, please tell us about your current role and how you arrived at Criteo. Having been tempted to move from LinkedIn, I started a new journey at…

More than 1 million installs already delivered at an average Cost Per Install of $1.90, Day-7 Return On Ad Spend of 1.25X tvScientific, the first…

More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than…