Technology Similarweb and EDO Join Forces to Transform Privacy-first Outcome Measurement for Convergent TV AIT News Desk Nov 1, 2022 The data-as-a-service collaboration creates a unique scaled CTV solution for leading brands and agencies Similarweb , a leading digital…
Native and Programmatic Advertising Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV… AIT News Desk Jun 13, 2022 GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming…
Analytics Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive… AIT News Desk Feb 4, 2021 Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences…
Video Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV… AIT News Desk Aug 6, 2020 New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV…