Native and Programmatic Advertising Programmatic Transparency Key to Growing CTV Revenue AIT News Desk Sep 28, 2022 The Majority of Global Brands Would Increase Media Spend with Publishers that Provide Content Object Signals PubMatic , an independent technology…
Native and Programmatic Advertising Nielsen Relaunches Streaming Measurement Suite Across Content, Ads And Platforms To Tackle Growing… AIT News Desk Oct 8, 2021 Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer,…
Video Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering… AIT News Desk Dec 19, 2019 Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX, a leading marketing technology company and…