Native and Programmatic Advertising Nielsen Launches Streaming Signals For More Efficient Advertising On Connected TV AIT News Desk Jan 4, 2022 Now both media buyers and sellers can optimize CTV reach in first-of-its-kind solution that uses streaming data from participating CTV operators and…
Native and Programmatic Advertising As CTV Continues to Heat Up, Here’s How to Navigate the Future of TV Advertising Aimee Irwin Nov 23, 2021 The future of TV Advertising is now, privacy is at the forefront, says Aimee Irwin, a senior marketing leader For years, at the cornerstone of…
Video Innovid CTV and Video Technology Now Available in China, Taps Former Google Platforms Country… AIT News Desk Nov 21, 2021 Leading technology provider investment in China provides global advertisers a unified view of ad performance worldwide; expanding CTV offerings for…
Regulation and Compliance Managment Clinch Unveils First Dynamic Circular Ads for Connected TV AIT News Desk Nov 12, 2021 Product is the Next Iteration of Clinch's Real-Time Shoppable Video Solution Which Creates Smart, Personalized Shopping Experiences Clinch,…
Security DoubleVerify Extends Leadership In Social Video & CTV with Agreement To Acquire OpenSlate AIT News Desk Nov 11, 2021 Combination will create industry-leading solution for social video and CTV advertisers, marrying OpenSlate’s pre-activation brand suitability and…
Native and Programmatic Advertising DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across… AIT News Desk Nov 9, 2021 Expanded partnership streamlines delivery of quality media across video placements; integration shortens overall speed-to-market by seventy-two…
Native and Programmatic Advertising Why Diversifying Digital Spend is Essential for Surviving Today’s Dynamic Ad Environment Ben Brenner Oct 28, 2021 There’s certainly no shortage of platform options in the digital ad space, and it seems as each new one emerges, brands immediately flock, hoping to…
Native and Programmatic Advertising TVision And Gemius Bring Cross-Platform Measurement Of TV, PC And Mobile Video To The Ad Industry AIT News Desk Oct 5, 2021 First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV…
Native and Programmatic Advertising Audience Is Coming To CTV, Brands and Publishers Can Benefit Andrew Hoeberichts Sep 23, 2021 The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…
Video ShowHeroes Group Launches industry-leading Audience Targeting Solution For CTV AIT News Desk Sep 21, 2021 - SemanticHero for CTV is the new CTV targeting product from ShowHeroes Group - Based on AI analysis, it allows a rich understanding of the context…