VuePlanner Extends Contextual Targeting Platform for YouTube Advertisers to Connected TV
34 Percent of YouTube Views Occur on Connected TVs, Brands and Programmatic Buyers Now Can Curate Custom TV Genres That Mimic Traditional Programming…
Browsing Tag
CTV
Smart Acquires the Cookie-Free CTV and Video Advertising Platform Dynadmic.
Smart AdServer, the leading independent digital monetization platform, announced the acquisition of DynAdmic, the contextual advertising marketplace,…
DoubleVerify’s Annual Global Study Finds Mobile App Video Fraud Increases 50% Year-Over-Year;…
DV’s Annual Study On The State Of Digital Media Quality And Performance Also Reveals Significant Declines In Key Violation Rates, Underscoring The…
Video Intelligence Announces New Contextual Video Solution For CTV
Video intelligence is to enter the CTV market with a new application of its contextual video technology. CTV publishers will be able to package up…
Buy National, Run Local – and Personalize Advertising in 2021
When it comes to advertising, it’s no secret that relevancy drives results.
Hyper-localization is a key component of relevant brand experiences and…
Underappreciated Screensavers: Do They Live Up to the Hype?
Have you ever given much thought to the humble screensaver? Probably not, but this little piece of technology has had a far greater role in the…
SpotX Expands Privacy-Compliant Audience Data Technology for CTV
Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting…
SpotX Integrates TVSquared For Transparent, Real-Time, Global CTV Measurement & Attribution
TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
Survey Reveals Three Quarters of Marketers Say CTV Will Be Critical to Reaching Audiences in the…
Cadent, TVEV, and Brand Innovators conducted a survey of marketers finding CTV is more important than ever to brand decision-makers, with 60%…
TVSquared ADvantage XP First To Bring Standardized, Cross-Platform Measurement & Outcomes To TV
TVSquared announced today the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform…
