Customer Data Management

Cloopen Group Holding Limited, a leading multi-capability cloud-based communications solution provider in China, announced that it has entered into a…

For many towns across the country, the high street is the commercial and social hub, where people come to shop, drink, eat and enjoy themselves. The…

As the far-reaching effects of 2020 and 2021 continue to drive a digital-first lifestyle, they also have a far-reaching impact on the ways people…

What’s with all the recent talk of a retail renaissance?  The exodus from brick-and-mortar to online stores isn’t a new phenomenon—in-store shopping…

When it comes to marketing the stakes are high, and too many campaigns cost too much and deliver too little. That issue is particularly acute when it…

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…

If you offer an omnichannel experience to your customers, you have 91% higher chances of increasing your customer retention. When it comes to…

Survey of marketing decision-makers reveals major hurdles in updating CX strategies Mapp, the international provider of insight-led customer…

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer…

Whether your organization is facing budget pressures, or travel limitations have made building customer relationships more difficult, most companies…