Customer Data Management

The most effective way to strengthen customer loyalty efforts is to gather concrete, genuine data and insights. As the country comes out the other…

Brierley, a leading customer data and engagement platform, announced it was recognized in Gartner’s July 2020 Market Guide for Loyalty Management as a…

Acxiom Addressable Advertising Is the First in a Series of New Marketing Transformation Solutions, in Partnership With IPG Agencies, Designed to…

Parallel Environment Gives Technical Teams Self-Serve Access to Maintain, Monitor, and Update Their Entire Customer Data Foundation Amperity, the…

Data and Technology Division of Hyperion Invests in Capabilities to Hyper-Personalise Product and Service Offerings for Clients and to Strengthen…

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as…