Analytics Geo-Analytics: The Antidote to Network Subscriber Churn Gavin Hayhurst Aug 18, 2021 What is the typical end-user’s reaction when experiencing poor quality of service from their mobile network? Not wanting to go through the hassle…
Martech New Survey From Treasure Data Reveals Consumer Shopping Behaviors Heading Into 2021 Holiday Season AIT News Desk Aug 18, 2021 Consumers Prefer Omnichannel Shopping and Email Communications with Brands Treasure Data, the leading enterprise customer data platform (CDP),…
Security Benefitfocus Achieves HITRUST CSF Certification to Enhance Third-Party Privacy, Security and… AIT News Desk Aug 12, 2021 HITRUST CSF Certification Validates Benefitfocus’ Commitment to Meeting Key Regulations and Protecting Sensitive Information Benefitfocus, Inc., an…
Cloud What Retail And Brand Executives Need To Know About Customer Data For The 2021 Holiday Season AIT News Desk Aug 10, 2021 Reltio and Ventana Research Present “Turn Black Friday Green: Using CX to Boost the Retail Holidays” Reltio, an award-winning provider of the first…
Data Management Treasure Data Selects Neustar Unified Identity To Power World-Class Consumer Data Hygiene,… AIT News Desk Jul 30, 2021 Neustar Inc., a global information services and technology company and leader in identity resolution, announced that it will integrate its Unified…
Martech Klaviyo Launches Powerful New Features To Give Brands More Ownership Of Their Customer-First Data… AIT News Desk Jul 29, 2021 Marketing automation platform now offers an automated Price-Drop Trigger, Multi-Step Forms and increased SMS capabilities Klaviyo, a leading customer…
Data Management Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report AIT News Desk Jul 28, 2021 Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute's latest Industry Update …
Martech Boosting Brand Affinity With Customization and Personalization Nate Burke Jul 14, 2021 Personalization is tactic brands and businesses have been using for years to hook us into their offerings.
Martech Wunderkind Announces Strategic Integration with Klaviyo to Help eCommerce Brands Dramatically Scale… AIT News Desk Jul 6, 2021 Partnership to Drive Revenue, Email Conversion, and Revenue Growth with Robust Identification Capabilities for High-Converting Marketing Campaigns…
Data Management Zero-Party Data: What It Is, How It Can Benefit Your Business, and How It’s Different From Other… Ray Estevez Jul 2, 2021 Did you know that as of this May, 97.2 percent of companies are investing in artificial intelligence (AI) and big data? Aside from data being at the…