Guest Authors Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers James Gin Sep 6, 2019 With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven marketing practices, using…
News BlackBerry Solutions Available on Microsoft Azure Marketplace AIT News Desk Sep 1, 2019 BlackBerry Limited announced that its industry-leading cybersecurity solutions are now available through the Microsoft Azure Marketplace. Customers…
Must-Watch Mobile Commerce Trends in 2019-2020: Ways to Build a Competitive and Robust App Sergey Lypchenko Aug 29, 2019 This blog highlights the top mobile commerce trends to focus on in 2019-2020 The eCommerce sector is existing for about 14-15 years, no more. And…
News Over 53% of Social Media Logins Are Fraud! Can Customer Data Be Trusted? AIT News Desk Aug 27, 2019 Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites…
AIT Featured Posts The Tech Behind the Travel – Celebrating Airline Technology on National Aviation Day Sudipto Ghosh Aug 20, 2019 August 19 is the National Aviation Day in the US. The country celebrates various developments and innovations relevant to the Aviation industry.…
News Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019 AIT News Desk Aug 8, 2019 The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute's semi-annual Industry…
Big Data mParticle Releases Next-Generation Customer Data Unification and Orchestration Capabilities AIT News Desk Jul 19, 2019 Latest Launch Introduces New APIs and Platform Features to Improve Data Accuracy and Control. mParticle, the Customer Data Platform (CDP) of choice…
Analytics GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration Sudipto Ghosh May 28, 2019 This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we have interviewed hundreds of experts…
Sales and Customer Support Why Customer Experience Is Essential Today, and How Businesses Can Capitalize on It Jayaram Bhat May 18, 2019 The latest rage in Customer Experience (CX) is … well, customer experience. That is, the word experience is being emphasized more today than ever…
Guest Authors The Power of Product Recommendation Engines Prashanth Allampalli Mar 5, 2019 According to a Forbes Survey from last year, 70 percent of buying decisions are influenced by how clients feel they are being treated; therefore, a…