Customer Journey

Jewellers should work to establish greater consistency across all of their sales channels this year to take full advantage of the ongoing shift to…

If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of…

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and…

You're on your way to the airport for a birthday weekend getaway when you receive a notification from your airline on your phone: “Hello, your…

Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the…

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A…

Adobe launched a Photoshop inspired Analytics tool which helps enterprises to better unite data and visualize customer interactions. The new offering…

Customer service departments of big companies engage with thousands of customers every day. Each interaction holds importance and the company can use…

Change is accelerating. Expectations are skyrocketing. Nothing is predictable. The clock is ticking. The one truly finite resource is slipping through…

Artificial Intelligence (AI), machine learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an…