Technology The Future of Loyalty: Insights from Rising Stars Jonathan Reeve Feb 20, 2024 The loyalty landscape is in the midst of a profound transformation, propelled by rapid technological strides and evolving consumer behaviors. The…
Customer Experience The Journey to Brand Loyalty Starts With Good Service Neil Kostecki Jun 15, 2022 Cultivating brand loyalty is harder than ever. Customers do much of their shopping online, where it’s difficult to differentiate between brands.…
Machine Learning Five Ways to Leverage AI in Marketing: A Direct-to-Consumer Approach Ajay Mangilal Jain Apr 18, 2022 People are accustomed to receiving personalized attention when they shop in brick-and-mortar stores. As a growing share of commerce moves online,…
Customer Experience Ad Spend on Facebook and Instagram In Southeast Asia Climbs 36.4% YoY in Q3, with Social Media Ad… AIT News Desk Nov 10, 2021 Emplifi, a leading unified customer experience platform, released its “State of Social Media and CX” report for Q3 2021, offering key insights on…
Martech How Livestream Shopping Will Break the Boundaries of Luxury Retail In a New E-commerce Era Robert Lockyer Apr 15, 2021 With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of…
Business Intelligence Mapp Survey: Lack of Customer Knowledge Hurting CX Initiatives Sudipto Ghosh Apr 14, 2021 According to the latest Mapp survey, the lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of…