SaaS Become Identity Agnostic Today to Prepare for Tomorrow Daniel Landsman Jul 28, 2023 Overreliance on a single identity provider and the decline in the use of cookies have made identity management increasingly complex. Ad cookies have…
SaaS Access to Flexible Martech Integrations is Key to CX Success Sudipto Ghosh Jul 27, 2023 The marketing technology stacks or Martech stacks owned by modern CMOs are getting more complex and rigid with each passing day. If CX is your key…
Big Data Predictions: Amperity Expert Reveals Top Customer Data Trends for 2023 Billy Loizou Dec 12, 2022 Here are some of the top trends organizations need to consider when it comes to managing and unlocking the value of their customer data in the year…
Technology AWS Announces AWS Clean Rooms AIT News Desk Nov 30, 2022 New service helps customers create data clean rooms to collaborate with their business partners and generate new insights while protecting underlying…
Native and Programmatic Advertising InfoSum and The Trade Desk to Power Privacy-Centric Activation of Advertiser First-Party Data AIT News Desk Apr 30, 2022 Advertisers and Agencies, including Omnicom, to activate audience-based campaigns directly from InfoSum data clean rooms using first-party data…
Security AppsFlyer Teams Up With Intel To Introduce The AppsFlyer Privacy Cloud AIT News Desk Dec 8, 2021 The AppsFlyer Privacy Cloud is the Next Phase in the Company's Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration…
Martech New LeadsRx Privacy Studio(TM) Expands Support to Additional Cloud Service Platforms to Create Data… AIT News Desk Oct 28, 2021 LeadsRx a leading provider of multi-touch marketing attribution and customer journey analytics software and services announced support for additional…