data-driven marketing

Leading customer database platform (CDP) provider Ascent360 announced a new customer today: Angel Fire Resort in northern New Mexico. The Resort plans…

Call to action for materials producers to address often-overlooked customer segment Xenon arc, a leading data-driven marketing and sales …

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, has named Sid Nair as the company’s new…

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote…

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and…

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to…

Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more…

One in three marketers cites activating data as biggest hurdle Dun & Bradstreet released its fifth annual Data-Driven Marketing and Advertising…

Key Hires Bring Deep Expertise in Enterprise Sales and Integrating Best-Of-Breed Software Solutions Within a Partner Model Infogroup, a leading…

Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of…