Native and Programmatic Advertising How to Survive the Fight over Data in 2022 Eugene Saburi Aug 18, 2022 There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…
Analytics Winning the Analytics Battle in a New Decade of MarTech Martin Birmingham Sep 21, 2021 Analytics in digital has turned the business of marketing on its head. Earlier, it was difficult for a marketer to tie a conversion directly to an…
Regulation and Compliance Managment AiThority Interview with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath Sudipto Ghosh Sep 15, 2021 Hi Fiona. Please tell us about your role and the team / technology you handle at MediaMath. How did you arrive at MediaMath? As of April, I am the…
Martech Powerful Strategy on How to Maximize the Impact of Your MarTech Stack Justine O'Neill Sep 14, 2021 New technologies and automation processes continue to play an increasingly important role in modern marketing, and with this has come, an exponential…
Machine Learning Glooko Announces New Chief Technology Officer AIT News Desk Aug 9, 2021 Prakash Menon Brings Extensive AI and Enterprise Software Expertise to the Global Leader in Connected Chronic Care Management Glooko Inc., the…
Martech AiThority Interview with Daniel Frohnen, CMO at Sendoso Sudipto Ghosh Apr 1, 2021 Please tell us about your current role and the technology you handle. As Chief Marketing Officer and marketing lead, my main goals and professional…
Data Management Mitsubishi Corporation and NTT DATA Lead Cross-Industry Investments in New TradeWaltz Platform AIT Staff Writer Oct 27, 2020 Tradewaltz INC. Provides a Data-Sharing Platform That Leverages Blockchain Technology to Digitalize Trade and Strengthens Connectivity in Asia Seven…
Business Intelligence Why Organizations in A/NZ Are Turning to BI and Analytics More Since COVID-19 Scott Castle Oct 15, 2020 COVID-19 has presented a number of business challenges across the region, as businesses adjust to stay in operation. During COVID-19, Sisense surveyed…
Martech New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed… AIT News Desk Sep 1, 2020 BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken…
Native and Programmatic Advertising Peerlogix Expands its OTT Data-As-A-Service Offerings AIT News Desk Aug 27, 2020 Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT …