Native and Programmatic Advertising OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered By OpenID AIT News Desk Dec 9, 2021 XPm will enable independent measurement companies to deliver key metrics the industry has been waiting for including unique deduplicated…
Analytics OpenAP Appoints Advertiser Advisory Board PRNewswire Mar 13, 2020 Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem…
Video Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV… AIT News Desk Oct 10, 2019 Building on Its Existing Standards-Based Audience Definitions, the OpenAP Market Now Helps Advertisers Power Audience-Based Campaigns Across Linear TV…