Browsing Tag

Digital Ad Ratings

Nielsen Advances And Brings Scale For Digital Measurement Of The Open Web In Seventeen More Markets

AIT News Desk Jul 5, 2022

Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…

AIT News Desk Jul 28, 2021

Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party…

Advertisers Can Now Leverage Nielsen Digital Ad Ratings (DAR) To Buy and Measure Ad Inventory on One of the Most Popular Avod Services on Samsung…

AIT News Desk Mar 2, 2021

Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers…

AIT News Desk Jul 22, 2020

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its…