Native and Programmatic Advertising Nielsen Advances And Brings Scale For Digital Measurement Of The Open Web In Seventeen More Markets AIT News Desk Jul 5, 2022 Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…
Native and Programmatic Advertising Nielsen Unveils Cookieless Approach For Audience And Outcomes Measurement In The US AIT News Desk Jul 28, 2021 Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party…
Native and Programmatic Advertising Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory AIT Staff Writer May 14, 2021 Advertisers Can Now Leverage Nielsen Digital Ad Ratings (DAR) To Buy and Measure Ad Inventory on One of the Most Popular Avod Services on Samsung…
Video Roku and Nielsen Announce Strategic Alliance AIT News Desk Mar 2, 2021 Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers…
Analytics Nielsen Launches Next Gen Methodology For Its Flagship Digital Measurement Products AIT News Desk Jul 22, 2020 New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its…