Native and Programmatic Advertising New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for… AIT News Desk May 18, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually…
Native and Programmatic Advertising In an ANZ Market First, Dentsu Partners With IAS to Adopt Total Visibility for Programmatic Buying AIT News Desk May 11, 2021 Partnership delivers greater transparency into supply chain investments for advertisers Integral Ad Science (IAS), a global leader in digital…
Native and Programmatic Advertising Admix In-Play Advertising Verified for the First Time by IAS AIT News Desk May 4, 2021 Viewability of in-Play Inventory Now Independently Measured by Ias Enables Brands and Agencies to Invest in Mobile Gaming With Confidence…
Native and Programmatic Advertising Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows AIT News Desk Apr 23, 2021 H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels…
Native and Programmatic Advertising AiThority Interview with Lisa Utzschneider, CEO at IAS Sudipto Ghosh Mar 30, 2021 Hi Lisa, please tell us about your current role and how you arrived at IAS? I joined Integral Ad Science (IAS) as CEO in 2019, where I lead an…
Native and Programmatic Advertising IAS Extends Its Leadership in Brand Safety and Ad Fraud Protection With Tag Recertification AIT News Desk Mar 18, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the…
Native and Programmatic Advertising Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities AIT News Desk Mar 11, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s…
Native and Programmatic Advertising CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report… AIT News Desk Dec 9, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry…
Native and Programmatic Advertising Integral Ad Science Expands Business Operations in India AIT News Desk Dec 7, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, announced the appointment of seasoned technology leader Mehul Desai as…
Native and Programmatic Advertising Integral Ad Science Appoints Tom Sharma as Chief Product Officer AIT News Desk Oct 29, 2020 Integral Ad Science (IAS), the global leader in digital ad verification, announced that Tom Sharma will join the company as Chief Product Officer,…