Technology Brands Are Wasting Budget on ‘Annoying’ Ads That Do More Harm Than Good, New YouGov Survey Finds AIT News Desk Nov 16, 2023 YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands More than…
Technology SAP Emarsys Announces New AdTech Integrations to Reach 1.06 Billion TikTok Users AIT Staff Writer Oct 25, 2023 New platform update is designed to enhance customer loyalty and brand advocacy using Digital Ads for TikTok channel Customer engagement platform…
Native and Programmatic Advertising AiThority Interview with Ross McNab, President, North America Advertising at Cardlytics Sudipto Ghosh Feb 9, 2022 Hi Ross, please tell us about your journey in technology. What inspired you to start at Cardlytics? I started my career in Australia in digital…
IT and DevOps AiThority Interview with Josh Harbert, Chief Marketing Officer at Delphix Sudipto Ghosh Jan 3, 2022 What inspired you to start at Delphix? First, I was (am) blown away by the tech and the market opportunity. During my evaluation I quickly realized…
Native and Programmatic Advertising Smartly.io Survey Finds 87% of Consumers Will Continue Online Shopping Behaviors, Spurred by Upticks… AIT News Desk Aug 18, 2021 Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new research indicating American…
Native and Programmatic Advertising Ads and Content Experience Influence Audience Engagement with Dynamic Media Platforms Sudipto Ghosh Apr 19, 2021 Advertisers are constantly looking for ways to amp up 'Audience Engagement' to drive brand awareness. The pandemic has opened up new channels of…
Apps Frontify Launches the First Desktop App for Company Brand Content AIT News Desk Dec 1, 2020 Brand management software company Frontify releases Frontify for Desktop; a secure and intuitive desktop version of its platform. Compatible with…
Native and Programmatic Advertising Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution… AIT News Desk Nov 19, 2020 Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins…
Native and Programmatic Advertising Dentsu Taps VidMob To Launch Global ‘Attention Economy’ Ad Lab Initiative AIT News Desk Nov 11, 2020 As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, …
Life Sciences H Code and the City of Los Angeles Increase Awareness of Free COVID-19 Testing AIT News Desk Jun 26, 2020 The company and the Office of Los Angeles Mayor Eric Garcetti collaborated to reach multicultural audiences in Los Angeles through a pro-bono…