Analytics KEVANI’s Neuroscience-based Report Decodes Role of OOH Technologies in Ad Retention Sudipto Ghosh Jun 8, 2022 LA-based OOH advertising company KEVANI has released a new study today demonstrating that their unique OOH locations have a higher brand recall, are…
Native and Programmatic Advertising INEO Announces Strategic Advertisement Partnership with Western Media Group AIT News Desk Jun 8, 2022 INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is…
Native and Programmatic Advertising KERV Interactive Raises $12 Million in Growth Capital from Trinity Capital, Inc., Plaza Ventures,… AIT News Desk May 27, 2022 KERV Interactive, a digital advertising platform, announced that it raised $12 million in growth capital. Trinity Capital Inc., a leading provider of…
Native and Programmatic Advertising TheoremOne Announces Merger with S4Capital, Will Help Lead Technology Services Practice AIT News Desk May 26, 2022 TheoremOne, an innovation and engineering partner to the Global 1000, will augment S4Capital’s technology consulting capabilities. TheoremOne, a…
Native and Programmatic Advertising Blake Real Estate Expands its Digital Advertising Strategy with Adwerx AIT News Desk May 12, 2022 Agents at the firm will receive a personalized retargeting campaign that places a customized, FaceForward™ ad in front of every website visitor…
Native and Programmatic Advertising Cooler Screens Partners With Place Exchange to Connect Brands With Programmatic In-store Advertising AIT News Desk May 6, 2022 Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, which is creating…
Native and Programmatic Advertising Digital Advertising Alliance Honors Experian and SVP Tony Hadley with First ‘DAA Privacy… AIT News Desk May 5, 2022 Award Recognizes Hadley's Career of Contributions to Consumer Protection, Self-Regulation, Responsible Data Use The Digital Advertising Alliance…
Native and Programmatic Advertising Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices AIT News Desk May 4, 2022 BBB National Programs' data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into…
Native and Programmatic Advertising Entravision Expands into South Asia and Enters into Definitive Agreement to Acquire Stake in Leading… AIT News Desk Apr 29, 2022 The acquisition provides access to a high-growth, emerging digital advertising industry in Pakistan with expansion opportunities throughout South…
Native and Programmatic Advertising Brands Expand Use of Creative for Campaign Performance According to VidMob Study AIT News Desk Apr 29, 2022 VidMob finds that brands have increased number of advertising platforms by 156% and creative outputs by 59% VidMob, the leading platform for…