Native and Programmatic Advertising RCS Will Generate $52.2 Billion for Mobile Operators by 2028 AIT News Desk Nov 19, 2020 Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns,…
News FordDirect Selects Dealer Inspire as a Preferred Digital Advertising Provider AIT News Desk Nov 19, 2020 Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales. Dealer…
Native and Programmatic Advertising Straight Talk on AdTech Trend: Rectifying an Industry Entrenched in Unethical Behavior Somer Simpson Nov 19, 2020 Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of…
Gaming How Technology Could Help Sports Survive the Pandemic Jason Neureiter Nov 19, 2020 The Covid-19 pandemic is revolutionizing business, and some industries have been more prepared for the changes than others — the sports world falls in…
Native and Programmatic Advertising Kubient Names Ryan Adams Senior Vice President of Partnerships AIT News Desk Nov 10, 2020 Former Director at Centro, adtech and publishing veteran joins Kubient to drive partnerships with brands, agencies and publishers Kubient, the cloud…
Native and Programmatic Advertising Kochava Announces Acquisition of Thalamus AIT News Desk Nov 10, 2020 Rebranded as the Kochava Media Index, the most comprehensive database of record for digital media purchasing decisions Kochava, the leading…
Financial Services edatanetworks Inc. Receives Additional Click2Sale Digital Advertising Patent from USTPO AIT News Desk Nov 4, 2020 edatanetworks Inc. announced the approval of a digital advertising patent from the United States Patent and Trademark Office (USPTO). edatanetworks’…
Native and Programmatic Advertising Study Shows 90% Less Fraud in TAG Certified Channels in U.S. AIT News Desk Nov 3, 2020 New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy…
Native and Programmatic Advertising Kubient Appoints Paul Roberts as Interim Chief Executive Officer AIT News Desk Nov 3, 2020 The Board of Directors of Kubient, Inc., a cloud-based software platform for digital advertising, has appointed Chairman, founder, and Chief Strategy…
HR Technology Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking… AIT News Desk Oct 30, 2020 Joveo’s new feature dramatically enhances transparency, conversion data accuracy, and performance optimization capabilities for recruitment marketing…