Native and Programmatic Advertising Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK AIT News Desk Sep 14, 2020 George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently…
Native and Programmatic Advertising Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual… AIT News Desk Sep 11, 2020 Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network…
Martech RollWorks Continues its Democratization of ABM with Record Demand from SMBs AIT News Desk Sep 10, 2020 Account-Based Platform sees 180% year-over-year increase in SMB adoption; Bombora, HubSpot, LinkedIn, Marketo, Salesforce partnerships fuel traction…
Regulation and Compliance Managment Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent… AIT News Desk Sep 1, 2020 Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework, designed to help all…
Diagnosis G-ray Switzerland Announces New CEO, Closes Successful Funding Round AIT News Desk Aug 31, 2020 G-ray Switzerland, the medical imaging and industrial diagnosis start-up founded in 2014, has announced the appointment of Luis Pallares as Chief…
Blockchain AdLedger Announces CryptoRTB Protocol For Digital Advertising AIT News Desk Aug 27, 2020 MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage…
Native and Programmatic Advertising Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato AIT News Desk Aug 26, 2020 Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and…
Blockchain Following U.S. Success, ShelterZoomJapan Launches as More Businesses Shift to Remote Work AIT News Desk Aug 20, 2020 The blockchain-based platform arrives as Japan endorses digital signatures to carry proof ability of agreements instead of traditional "Hanko"…
Native and Programmatic Advertising TAG Hires Former Citigroup Head of Threat Intelligence, Danielle Meah, as Director of Threat… AIT News Desk Aug 13, 2020 The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising…
Native and Programmatic Advertising Vistar Media Launches Open Exchange for Omnichannel DSPs AIT News Desk Aug 13, 2020 Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to…