Native and Programmatic Advertising TAG Hires Former Citigroup Head of Threat Intelligence, Danielle Meah, as Director of Threat… AIT News Desk Aug 13, 2020 The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising…
Native and Programmatic Advertising Vistar Media Launches Open Exchange for Omnichannel DSPs AIT News Desk Aug 13, 2020 Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to…
Video KERV Launches Connected TV Product AIT News Desk Aug 6, 2020 KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented…
Automation Highlands Residential Mortgage, Ltd. Brings the Adwerx Automation Platform to Entire Network of Loan… AIT News Desk Aug 5, 2020 The Program Ensures That Loan Officers Receive a Comprehensive Digital Advertising Campaign to Build Their Personal Brand, Delivering Enhanced…
Martech Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers AIT News Desk Aug 4, 2020 Cross-Device Matching and Pixel-Based Foot Traffic Attribution Reporting Empower Digital Marketers with Greater Control of Location-Based Campaigns…
Video LiveXlive Enters 45 Million Households Through Linear OTT Distribution Deal With XUMO AIT News Desk Jul 30, 2020 24-Hour Linear Programming Channel On Multiple Connected TV Devices Boosts LiveXLive Advertising Revenue Potential and Brand Awareness LiveXLive…
Native and Programmatic Advertising TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety PRNewswire Jul 29, 2020 Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital…
Martech OneSignal Customer Data Shows Push Notifications Drive Significant Customer Engagement AIT News Desk Jul 28, 2020 Customers Report Greater Improvement in ROI over Email OneSignal, the market leader in customer engagement messaging, announced a survey of…
Native and Programmatic Advertising Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities AIT News Desk Jul 27, 2020 Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s…
Native and Programmatic Advertising Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million AIT News Desk Jul 24, 2020 Accretive and Synergistic Acquisition Expected to Generate an Incremental $25 Million in Revenues and $5 Million in Adjusted EBITDA over the Next 12…