Guest Authors What’s Happening with AdTech Today: Thoughts of the CEO Who Spent Ten Years in the Industry Anton Ruin Nov 29, 2019 Ten years ago, I debuted as the CEO of an ad server. At that time, my Epom team broke into the AdTech industry with a technology that allowed…
Guest Authors From Cost Center to Revenue Center: How AdTech Drives Sales Julian Baring Nov 25, 2019 Marketers have long viewed Advertising Technology (AdTech) as a cost center—as necessary tools required to conduct business, but ultimately not…
News G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance up to… AIT News Desk Nov 21, 2019 New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching…
News TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over… AIT News Desk Nov 15, 2019 According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The…
Video KERV Video Data Enhances Personalization & Consumer Experience AIT News Desk Nov 15, 2019 Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing…
Automation Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday AIT News Desk Nov 13, 2019 The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey…
News New Rakuten Marketing Research Reveals APAC Consumer Intentions Ahead of the Holidays AIT News Desk Nov 8, 2019 Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the…
News Teikametrics Appoints Srini Guddanti to Accelerate Growth in Amazon Advertising Ecosystem AIT News Desk Nov 7, 2019 Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has…
Analytics Sharethrough Announces General Availability of Enhanced Banners Product AIT News Desk Nov 6, 2019 Sharethrough announced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banner…
Blockchain Everipedia and Brave Announce Partnership AIT News Desk Nov 1, 2019 Brave to Be Featured on Everipedia Homepage, Everipedia Ads to Be Featured Within Brave Everipedia, the world's largest blockchain-based…