AIT MegaMind AiThority Interview with Robin Bordoli, President at RollWorks Sudipto Ghosh Aug 26, 2019 Know My Company Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I…
News Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand AIT News Desk Aug 13, 2019 More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A new survey of US…
Guest Authors Agency or DIY? The Behind the Scenes Trade-Offs of Marketing Allocation Alon Tvina Jul 26, 2019 If you’re debating where to place your marketing, here’s what you need to consider If you’re keeping tabs on how major brands are working their…
News Second Stop: TechnoFrolics Introduces Out-Of-Home Advertisers to the FrameGlide|Spin Browser… AIT News Desk Jul 24, 2019 Spin-Gliding Through Video - a Popular Museum Technology Pioneers New Frontiers. With the public drowning in an ever increasing surge of OOH and…
Mobile IronSource Launches Cross-Promotion Solution for Mobile Ads AIT News Desk Jul 2, 2019 Digital advertising firm IronSource has launched a new solution that allows mobile developers to utilise an advertisement network for cross-promotion.…
Analytics IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the… AIT News Desk Apr 12, 2019 sellers.Json & OpenRTB Supplychain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for…
Guest Authors GDPR Should Be Hailed in an Industry Increasingly Moving Online Ari Levenfeld Feb 1, 2019 When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months…
Guest Authors Can AI Save Digital Advertising? Sajid Mohamedy Dec 14, 2018 Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers don’t trust brands.…
Augmented Reality BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market Sudipto Ghosh Jul 21, 2018 Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media…
Analytics Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends Sudipto Ghosh Jul 3, 2018 The Latest Nielsen Sports’ Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and…