Technology SeenThis Joins Ad Net Zero UK and Supports Drive in the US AIT Staff Writer Jan 19, 2023 Adaptive streaming company’s technology minimises unnecessary data in advertising for enhanced user experience and reduced climate impact Adaptive…
Machine Learning Silverpush’s Cookieless AI Solutions: Saving 1000 Tons of CO2eq in Advertising Campaigns AIT News Desk Jan 19, 2023 Despite efforts by businesses and governments to address climate change, a significant gap remains between their commitments and actions. Silverpush,…
Machine Learning AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences AIT News Desk Jan 19, 2023 AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions…
Machine Learning KERV Interactive Appoints Marika Roque Chief Innovation Officer AIT News Desk Jan 18, 2023 Roque will oversee transformation for the company and accelerate advancement of KERV’s advertising and publisher solutions KERV Interactive…
Technology IAB Tech Lab Unveils 2023 Priorities and Roadmap AIT News Desk Jan 18, 2023 IAB Tech Lab, the global digital advertising technical standard-setting body, unveiled its key priorities and roadmap for 2023. AiThority…
Technology How COVID Supercharged India’s Digital Habits? AIT Staff Writer Jan 3, 2023 India’s booming manufacturing sector has put it on course to overtake Japan and Germany to become the world’s third-biggest economy by 2030, according…
Technology I***************** Tips You Must Know For Your Business AIT Staff Writer Dec 27, 2022 The process of marketing that is exclusively carried out through internet is often referred to as internet marketing. But, this is just a theoretical…
Native and Programmatic Advertising Predictions Series 2022: AiThority Interview with Gruia Pitigoi-Aron, SVP of Product at The Trade… Sudipto Ghosh Dec 19, 2022 Hi Gruia. Please tell us about your role at The Trade Desk and how you arrived here. I’m the senior vice president of product at The Trade Desk,…
Technology Kubient Receives Patent for KAI Solution AIT News Desk Dec 13, 2022 Kubient Becomes One of the Few Adtech Companies to Receive a Patent on Fraud Prevention in the Advertising Ecosystem Kubient , a cloud-based software…
Technology Leading US Brand Johnsonville Announced Results of First Intrinsic In-Game Ad Campaign with GumGum… AIT Staff Writer Nov 30, 2022 GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising,…