Technology IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta PR Newswire Feb 5, 2024 Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels Integral Ad Science, a leading…
Technology SeenThis ANZ Announces Partnership With Adform APAC for Carbon-Efficient Campaigns AIT Staff Writer Jun 27, 2023 The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’…
Machine Learning A First-of-its-kind Partnership in the Local Media Market: Xaxis Romania, in Collaboration with… AIT News Desk Apr 10, 2023 Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced…
Video Innovations in Media Quality With The Emergence of New Mediums Laura Quigley Apr 10, 2023 Worldwide, it is common to hear that numbers don’t lie. And, in today’s data-driven world, this statement holds more reason than ever. For…
Native and Programmatic Advertising Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data AIT News Desk Oct 17, 2022 Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers Yahoo announced an expansion of its partnership…
Native and Programmatic Advertising Frequence Empowers TV Advertising Companies To Sell More Linear Inventory AIT News Desk Jan 28, 2022 New, Unique Features Deliver Value for Midcontinent Communications Frequence, a leader in advertising sales automation and workflow software,…
Martech Inskin Media Makes a Number of Strategic Hires as It Furthers Its Mission to Maximise Attention and… AIT News Desk Sep 28, 2021 Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client…
Native and Programmatic Advertising Good-Loop Launches Green Ad Tag to Help Advertisers Monitor Carbon Cost of Digital Campaigns in Real… AIT News Desk Jul 27, 2021 Ad tech platform’s new solution allows brands and agencies to track and offset CO2 emissions of digital ads while planting a tree for every…
Martech Verizon Media Partners With Catalina to Enable Real-Time Decisioning for CPG Brands – A… AIT News Desk Jun 30, 2021 CPG marketers have long struggled to connect the dots between the impact of their digital campaigns along the customer journey and the metric that…
Technology Tekscape Rebrands, Launches New Visual Identity and Mission as an MSP AIT News Desk Mar 16, 2021 With the rebrand, the company plans to expand and provide a better future for companies through technology New York MSP Tekscape Inc. announces the…