Martech Marketing Teams Are Being Held Back By Their Traditional Digital Experience Strategies AIT News Desk Oct 20, 2021 Only 39% of marketers say their digital marketing strategies are progressive, according to new research from Optimizely Almost a quarter (23%) of UK…
Martech Pandemic Effects: The ‘New New Normal’ Changing Consumer Behaviors Tony Marlow Oct 15, 2021 As the far-reaching effects of 2020 and 2021 continue to drive a digital-first lifestyle, they also have a far-reaching impact on the ways people…
Martech Deloitte Launches CognitiveSpark For Marketing Artificial Intelligence Solution AIT News Desk Oct 14, 2021 Cloud-based product for life sciences companies leverages AI to boost patient engagement and improve digital marketing value measurement Deloitte…
Martech TMBPartners Offers Free Marketing Analysis on its Newly Launched Website AIT News Desk Oct 14, 2021 TMBPartners Marketing Communications and Design, a branding, communication, and design firm with locations in West Michigan and Central Arizona,…
Martech ProIQ Combines Digital Marketing And Talent Advisory Solutions To Help Companies Attract Candidates AIT News Desk Oct 13, 2021 Based in Salt Lake City, Utah, ProIQ is ready to serve clients across the country in their efforts to market smarter and grow stronger. Every company…
Native and Programmatic Advertising 41 Percent of Us Shoppers Want to Buy via Shoppable TV Ads in Next Six Months, New Research Suggests AIT News Desk Oct 7, 2021 Two-fifths (41%) of US shoppers have said they would consider buying clothing and footwear from a shoppable TV ad in the next six months, according to…
Healthcare Management Vizergy Expands Alliance With Sabre Hospitality Solutions AIT News Desk Oct 7, 2021 Sabre e-commerce solutions combine with Vizergy's best-in-class web development services to deliver high-performing websites for hoteliers Vizergy…
Martech What The Latest Twitter-AppLovin Deal Regarding MoPub Means to the Martech / Adtech Ecosystem Sudipto Ghosh Oct 7, 2021 AppLovin is buying Twitter's in-app advertising platform MoPub for $1.05 billion. Ever since the announcement was made, the marketing and advertising…
Analytics Incubeta Acquires Analytics Partner Panalysis AIT News Desk Oct 6, 2021 Leading Digital Marketing Group, Incubeta announced their recent acquisition of analytic experts, Panalysis. The acquisition of the Sydney-based…
Martech CivicScience Unveils New Ad Platform Name And Branding AIT News Desk Oct 6, 2021 The New Company, Rulo, to Provide Privacy-First Audience Solutions for the Open Web consumer intelligence company CivicScience formally announced the…