Native and Programmatic Advertising All the Tools and Expert Advice Small Businesses Need to Sell More, Share More, and Stay Connected AIT News Desk Apr 20, 2021 Clearlake Capital and Siris-Backed Constant Contact Names Software Industry Veterans Frank Vella and Michael Pellegrino as CEO and CFO Cloud-based…
Martech How Are AI And ML Making A Difference In Marketing And Sales? AIT Staff Writer Apr 19, 2021 Marketing and sales have evolved a lot in the past decade. Those days are long behind us when salesmen tried to convince people that they need the…
Analytics The Business SEO Battle: Ranking By Numbers, or Intelligence? Nate Burke Apr 16, 2021 Search engine optimization (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand…
Martech How Livestream Shopping Will Break the Boundaries of Luxury Retail In a New E-commerce Era Robert Lockyer Apr 15, 2021 With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of…
Martech AiThority Interview with Meyar Sheik, President and Chief Commerce Officer at Kibo Sudipto Ghosh Apr 7, 2021 Please tell us about the role and the team / technology you handle at Kibo. As president and chief commerce officer, I provide product and…
Martech AiThority Interview with Leah Logan, VP, Media Products Strategy and Marketing at Inmar Intelligence Sudipto Ghosh Apr 5, 2021 What is your current role and the team/ technology you handle in the company? I am the Vice President of Social Commerce at Inmar Intelligence. I…
Life Sciences Ajay Gupta, Senior Partner Emeritus at McKinsey and Company, Joins Innovaccer’s Advisory Board AIT News Desk Apr 1, 2021 Ajay brings nearly 30 years of healthcare experience to assist Innovaccer in driving growth and building the future of health on the Innovaccer Health…
Martech AiThority Interview with Daniel Frohnen, CMO at Sendoso Sudipto Ghosh Apr 1, 2021 Please tell us about your current role and the technology you handle. As Chief Marketing Officer and marketing lead, my main goals and professional…
Analytics SparkPost Names Michelle Byrd Chief People Officer AIT News Desk Mar 26, 2021 Focus on Accelerated Talent Development and Acquisition and Global Workforce Operations Following Significant Growth Investment SparkPost, the…
Native and Programmatic Advertising Socialbakers Reveals Major Shifts in Digital Ad Trends During 2020 as Digital Transformation Became… AIT News Desk Mar 25, 2021 Facebook ad reach jumped 96% in North America and 30% globally, with year over year comparisons showing ad spend will likely continue to climb into…