Native and Programmatic Advertising Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022,… AIT News Desk May 4, 2022 Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to…
Video smartclip LATAM By Showheroes Group Starts Operating Under The Premium Brand Showheroes Throughout… AIT News Desk Mar 16, 2022 ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a…
Video STN Video Announces Multi-Year Partnership Extension With the NHL for U.S. Digital Video… AIT News Desk Mar 10, 2022 STN Video announced a multi-year extension of its video content distribution partnership with the National Hockey League (NHL) for US publishers. With…
Native and Programmatic Advertising TVision And Gemius Bring Cross-Platform Measurement Of TV, PC And Mobile Video To The Ad Industry AIT News Desk Oct 5, 2021 First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV…
Native and Programmatic Advertising Xandr Expands Leadership Team Across APAC AIT News Desk Sep 9, 2021 Xandr, AT&T’s advanced advertising company, announced the appointments of Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as…
Native and Programmatic Advertising Nielsen Unveils Cookieless Approach For Audience And Outcomes Measurement In The US AIT News Desk Jul 28, 2021 Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party…
Gaming Super League Gaming And Trovo Team Up To Help Make Streaming Passions A Reality AIT News Desk Jun 29, 2021 Super League Gaming a global leader in competitive video gaming and esports entertainment for everyday players of all ages, announced the integration…
Analytics The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics… AIT News Desk Jun 11, 2021 To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence…
SaaS Zype Announces Support for AWS for Media & Entertainment Initiative AIT News Desk May 12, 2021 Zype, the infrastructure for digital video, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to…
Analytics DoubleVerify Launches Video Complete Solution AIT News Desk Nov 23, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced a new solution, Video Complete, which…