Gaming Super League Gaming And Trovo Team Up To Help Make Streaming Passions A Reality AIT News Desk Jun 29, 2021 Super League Gaming a global leader in competitive video gaming and esports entertainment for everyday players of all ages, announced the integration…
Analytics The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics… AIT News Desk Jun 11, 2021 To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence…
SaaS Zype Announces Support for AWS for Media & Entertainment Initiative AIT News Desk May 12, 2021 Zype, the infrastructure for digital video, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to…
Technology Northrop Grumman LITENING Color Targeting Pods Enter Service AIT News Desk May 4, 2021 Northrop Grumman Corporation’s LITENING advanced targeting pod has been fielded for the first time with full-color, digital video capability with the…
Analytics DoubleVerify Launches Video Complete Solution AIT News Desk Nov 23, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced a new solution, Video Complete, which…
Video Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in… AIT News Desk Oct 21, 2020 Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate…
Video VideoAmp Hires Jonathan Steuer as EVP of TV Strategy & Currency AIT News Desk Sep 8, 2020 Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that…
Analytics Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media… AIT News Desk Aug 27, 2020 Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen …
Video Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV… AIT News Desk Aug 6, 2020 New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV…
Life Sciences Captivate and PatientPoint Launch Captivate | Health, Helping Brands Reach Patients and Healthcare… AIT News Desk Jul 30, 2020 Captivate, North America’s leading location-based digital video office network announced the launch of Captivate | Health—a strategic partnership with…