Automation Lob Makes Direct Mail Carbon Neutral for All Customers Across Entire Lifecycle in World First AIT News Desk Aug 30, 2022 Platform is revolutionizing paper-based direct mail industry and enabling companies to meet sustainability goals while effectively reaching their…
Martech AiThority Interview with Ritu Kapoor, CMO at Lob Sudipto Ghosh Jun 16, 2022 Hi Ritu, please tell us a bit about Lob and your Marketing technology experience? I started my journey in Kuwait, where I spent the first 18 years…
Martech The Benefits of Evolving Direct Mail Into Intelligent Mail Ritu Kapoor Jun 8, 2022 Direct mail is a $42B industry but has long been a passive part of marketing strategies. It is often touted as the channel with the highest ROI but…
Mobile Research Shows Increased Interest In Advanced Addressable Direct Mail For Leading Brands AIT News Desk Jun 9, 2021 A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail Interpublic Group’s Matterkind and…
Challenges New Data Axle Study: To Reach Donors, Nonprofits Must Consider Age, Gender, and Politics When… AIT News Desk Jan 12, 2021 Survey of more than 1,200 donors shows email campaigns twice as likely to earn donations from Democrats as from Republicans The direct mail…
Life Sciences Good Shepherd Health Care System Takes Patient Outreach to New Level With Welltok AIT News Desk Sep 9, 2020 Targeted, Multi-Channel Campaigns for Drive-Thru Flu Clinics, New Physicians, Annual Meeting and More Boosts Community Engagement and Health Good…
Mobile Insellerate Launches First of Its Kind Mobile Solution AIT News Desk Aug 20, 2020 Transforming Borrower Engagement From the Palm of the Loan Officers Hand Insellerate, the leading mortgage Lead Management, CRM & Engagement…
Automation At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel M*****************… AIT News Desk Feb 17, 2020 New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the…
AIT MegaMind AiThority Interview with Tom Craig, Chief Technology Officer at Resonate Sudipto Ghosh Feb 5, 2020 Know My Company Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging…
AIT MegaMind AiThority Interview with Jody Spusta, COO of Provider Market at Welltok Sudipto Ghosh Nov 6, 2019 Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole…