Mobile Research Shows Increased Interest In Advanced Addressable Direct Mail For Leading Brands AIT News Desk Jun 9, 2021 A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail Interpublic Group’s Matterkind and…
Challenges New Data Axle Study: To Reach Donors, Nonprofits Must Consider Age, Gender, and Politics When… AIT News Desk Jan 12, 2021 Survey of more than 1,200 donors shows email campaigns twice as likely to earn donations from Democrats as from Republicans The direct mail…
Life Sciences Good Shepherd Health Care System Takes Patient Outreach to New Level With Welltok AIT News Desk Sep 9, 2020 Targeted, Multi-Channel Campaigns for Drive-Thru Flu Clinics, New Physicians, Annual Meeting and More Boosts Community Engagement and Health Good…
Mobile Insellerate Launches First of Its Kind Mobile Solution AIT News Desk Aug 20, 2020 Transforming Borrower Engagement From the Palm of the Loan Officers Hand Insellerate, the leading mortgage Lead Management, CRM & Engagement…
Automation At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution… AIT News Desk Feb 17, 2020 New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the…
AIT MegaMind AiThority Interview with Tom Craig, Chief Technology Officer at Resonate Sudipto Ghosh Feb 5, 2020 Know My Company Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging…
AIT MegaMind AiThority Interview with Jody Spusta, COO of Provider Market at Welltok Sudipto Ghosh Nov 6, 2019 Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole…
Guest Authors What Junk Folder? Why Marketers Should Direct Mail Millennials Jody Spusta Sep 30, 2019 Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they…
Guest Authors Tried, True & Proven: The Value of Direct Mail in the Digital Age Gene Brandon Apr 18, 2019 We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific…