Browsing Tag

display ads

Meta Versus TikTok: Where are Short Video Ad Spenders Heading?

Sudipto Ghosh Oct 11, 2022

Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…

Native and Programmatic Advertising

Adverty Announced as Winner in Techarenan Challenge 2021

AIT News Desk Nov 15, 2021

Adverty AB (publ) announced that the company has won the Audience Award in the competition Techarenan Challenge 2021. 500 companies operating within a…

Native and Programmatic Advertising

New Study by Channel Factory Finds “Misaligned” Content Erodes Impact of High-Performing Ads

Sudipto Ghosh Oct 21, 2021

Conducted together with MAGNA, Channel Factory’s brand suitability study reveals that the most entertaining “misaligned” content can have the biggest…

Martech

Understanding The Roaring Twenties of Digital Marketing in 2021

Daniel Elad May 17, 2021

Just like a century ago, we may now be on the verge of witnessing the new Roaring ‘20s in Digital Marketing, when (fingers crossed) the pandemic is…

Cloud

Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences

AIT News Desk Aug 4, 2020

Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic,…