Native and Programmatic Advertising AiThority Interview with Joshua Wilson, Commercial Director, JAPAC at Crimtan Sudipto Ghosh Mar 30, 2023 Hi, Joshua, welcome to our Interview Series. Please tell us a little bit about your journey in the technology space. How did you start at Crimtan?…
Native and Programmatic Advertising Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of… AIT Staff Writer Nov 29, 2022 Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campaigns Playground xyz has partnered with Publicis…
Martech Passendo Powers up With Raft of New Board Members AIT News Desk Apr 13, 2022 The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2 Award-winning email ad server and…
Data Management AiThority Interview with Srini Srinivasan, CTO & Founder at Aerospike Sudipto Ghosh Feb 24, 2022 Hi Srini, please tell us about your role and the team technology you handle at Aerospike. As CTO of Aerospike, I’m challenged to ensure that our…
Native and Programmatic Advertising Planning Google Ads Campaigns Around Holidays and Events in 2022 James Bessey-Saldanha Dec 20, 2021 During events and holidays, your brand or business is probably keen to push seasonal products or deals to hitch a ride on that sweet holiday buzz. So…
Native and Programmatic Advertising AiThority Interview with Tobias Knutsson, CEO at Adverty Sudipto Ghosh Apr 15, 2021 Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and…
Native and Programmatic Advertising STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for… AIT News Desk Apr 7, 2021 Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic Report highlights the surge in…
Video Silverbullet’s Context Outcome Engine, 4D, Integrates With IRIS.TV To Help Marketers Scale Brand… AIT News Desk Mar 10, 2021 Silverbullet’s 4D joins the IRIS.TV’s data marketplace to help marketers execute cookieless, interest-based video-level targeting on…
Native and Programmatic Advertising Evolution of Transparency in Digital Advertising Brian Atwood Oct 30, 2020 When it comes to true transparency in digital advertising, it appears that the industry can’t afford its own morals. All parties, from brands and…
Analytics DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad… AIT News Desk Oct 19, 2020 DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo!…