Native and Programmatic Advertising Sage+Archer Joins Vistar Media to Accelerate Programmatic OOH Across Europe AIT News Desk May 12, 2022 Vistar Media, the global provider of software for digital out-of-home (DOOH), announced the acquisition of Sage+Archer, a leading European buying…
Native and Programmatic Advertising Hivestack Announces Global Alliance with Xandr for Programmatic DOOH AIT News Desk Apr 28, 2022 Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company has announced a strategic global collaboration…
Martech Ad Council ‘It’s Up To You’ COVID-19 Campaign Successfully Drove Intent To Get Vaccinated Via… AIT News Desk Mar 25, 2022 COVID-19 vaccine education campaign achieves increased awareness, consideration and intent through digital out-of-home activation Vistar Media, the…
Machine Learning MobileFuse Earns TAG Platinum Certification for Industry-Leading Standards to Fight Crime, Protect… AIT News Desk Mar 14, 2022 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced it earned the "TAG Platinum" Certification from the Trustworthy…
Native and Programmatic Advertising Learnings from the 2022 Super Bowl: How Digital Out of Home (DOOH) is a Game Changer for Brands… Matt Oliver Mar 2, 2022 Few sporting events live up to the title of ‘the big game’ quite like the Super Bowl. As one of the most-watched events worldwide, the game…
Automation Vistar Releases Version 6.0 of Demand Side Platform AIT News Desk Feb 18, 2022 Advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands…
Native and Programmatic Advertising Hivestack Expands Executive Team With New Global Chief Technology Officer AIT News Desk Feb 2, 2022 Hivestack Appoints Former Samsung Ads AdTech Veteran Mina Naguib as Chief Technology Officer Hivestack, the world's leading independent programmatic…
SaaS Raydiant Acquires AI Software Provider Sightcorp To Offer First End-To-End Experience Management… AIT News Desk Jan 14, 2022 Now with the power of Sightcorp's analytics software, Raydiant's experience management platform will provide anonymous in-store screen engagement…
Native and Programmatic Advertising Clinch Partners With Intent IQ For Expanded Cookieless Identity Solution Across Mobile And CTV AIT News Desk Jan 13, 2022 First of its kind integration, offering real-time omnichannel data accessibility with up to 97% accuracy Clinch, the "Personalization Everywhere"…
Native and Programmatic Advertising Study Reveals The Majority Of Global Senior Advertising Executives Recognize Digital Out Of Home… AIT News Desk Dec 22, 2021 86% of advertising executives agree that people on the move, out of their homes are more alert and inclined to engage with advertisements Alfi an AI…