Native and Programmatic Advertising MobileFuse and Ibotta Announce Partnership, Enhance Moments-Based Targeting Solution AIT News Desk Aug 12, 2021 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a partnership with Ibotta, a leading cash back rewards platform…
Video Comscore Inks Agreement With Captivate For DOOH Audience Measurement AIT News Desk Aug 5, 2021 Comscore a trusted partner for planning, transacting and evaluating media, announced an agreement with Captivate, North America's leading…
Native and Programmatic Advertising Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising… AIT News Desk Jul 28, 2021 Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising…
Native and Programmatic Advertising Hivestack Announces Global Partnership with The Trade Desk AIT News Desk Jul 26, 2021 The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solimar…
Native and Programmatic Advertising MobileFuse Acquires Enhance, Inc., Provides Industry-First SDK Integration Tools AIT News Desk Jul 8, 2021 Global Ad-Tech Company Continues Expanding Industry-Leading Capabilities With New Acquisition MobileFuse, one of the largest end-to-end in-app,…
Martech Understanding The Roaring Twenties of Digital Marketing in 2021 Daniel Elad May 17, 2021 Just like a century ago, we may now be on the verge of witnessing the new Roaring ‘20s in Digital Marketing, when (fingers crossed) the pandemic is…
Native and Programmatic Advertising OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out… AIT News Desk May 10, 2021 New Framework to Help Effectively Capture Mobile Users' Exposure to DOOH Campaigns The Out of Home Advertising Association of America (OAAA),…
Native and Programmatic Advertising Vibenomics Expands Board With Holding Company Media Veteran AIT News Desk Mar 30, 2021 Leading Audio Out-Of-Home advertising platform appoints Tricia Lasky as newest board member for unparalleled industry expertise Vibenomics, a…
Native and Programmatic Advertising VIOOH and TPS Engage Announce Global Partnership to Enable Performance Driven, Self-Service… AIT News Desk Oct 21, 2020 In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the…
Native and Programmatic Advertising TAPTAP Digital Teams With Broadsign to Extend Programmatic Omnichannel Offering to DOOH AIT News Desk Oct 13, 2020 TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home…