DSP

With an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for…

Designation highlights Semperis’ innovative alliances with global solution providers that help organizations protect hybrid identity environments from…

New global partnership to bring increased demand to CTV publishers Smart, the independent ad tech platform, announced a new partnership with Publica,…

Adelphic Software Integrates IAS’s CTV Fraud Pre-Bid Solution Viant Technology Inc. (DSP), a leading people-based advertising software company…

Real-Time App Analytics Scales Adelphic’s Foot Traffic Attribution Viant Technology Inc. (DSP), a leading people-based advertising software…

Acxiom the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences,  announced a new…

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines Vistar Media, the leading global provider…

The collaboration aims to further strengthen the Indian digital advertising market by leveraging Airtel Ads’ quality inventory and MediaMath’s…

Cookie tracking will continue until the end of 2023, at least. Google needs more time to get its Privacy Sandbox rolling. So, marketers have more time…

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…