DSP

When we rolled out a Demand-Side Platform (DSP) recently, the rationale for this move was clear: Marketers are smarter in 2021 than they were even two…

Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…

Fully transparent RANS tools enable CEOs, CMOs and ESG board committees at companies that make Corporate Social Responsibility a priority to stop…

The Appreciate DSP Runs 60 Billion Daily Auctions to Transparently Drive Higher Mobile Advertiser Conversion and ROI The Integration of Appreciate Is…

Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine.…

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George…

Leading innovators in audio technology recruits veteran Silicon Valley marketing exec to lead continued expansion into new and existing verticals…

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based…

Advertisers Gain Access to Verizon Media All Formats and Buy Types Through a Single Offering Today, Verizon Media announced the launch of its…

Digital Out of Home marketplace has appointed industry veteran Gavin Wilson to accelerate its growth plans VIOOH, the digital out of home (OOH)…