Technology Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes Business Wire Dec 20, 2023 Fubo ad engagement outperforms industry averages across linear TV and streaming by 16% and by 29% on sports networks compared to live linear sports…
Technology EDO Launches Creative Rotation Optimization to Increase In-Market ROI for TV Ad Campaigns Business Wire Jun 14, 2023 New outcomes-based solution, part of EDO’s creative optimization suite, drives TV campaign performance gains up to 20% EDO, the TV outcomes…
Analytics EDO Appoints Raman Sehgal as Head of Marketing AIT News Desk Jun 16, 2022 EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising…
Analytics EDO Appoints Former Moat and Oracle Advertising VP James Zaumeyer as SVP, Head of Revenue AIT News Desk Apr 26, 2022 EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising…
Analytics EDO Launches Ad EnGage, the Industry’s First User-Directed TV Ad Insights Platform to Make TV… AIT News Desk Sep 17, 2020 Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity,…
Native and Programmatic Advertising EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals AIT News Desk Jun 28, 2020 New Solution Offers Unprecedented, Real-Time Insights into Consumer Interest in SVOD Titles EDO, the data, measurement, and analytics company,…
Analytics EDO and Toyota Partner for Cutting-Edge TV Advertising AIT News Desk Nov 15, 2019 New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new…
Mobile Appnext Opens New Offices and Appoints Country Head Following Recent Growth and Success in Indonesia AIT News Desk Sep 20, 2019 Already Serving 9b Monthly App Recommendations to Mobile Users in Indonesia, Appnext Will Scale Relationship with Local Developers Supporting Their…
Analytics EDO Closes $12 Million Series A Financing Led By Breyer Capital AIT News Desk Nov 2, 2018 The Upstart Data, Measurement and Analytics Company, Which Already Counts Major TV Networks, Movie Studios and Other Media Leaders Among Clients Who…