First-party data

The shifting sands of consumer behavior demand the undivided attention of brands and marketers as we head into 2024. My top predictions for the…

Talking to marketers at this point is rather like the Distracted Boyfriend meme: they’re watching AI walk down the street, as the Metaverse looks on.…

It’s no secret – understanding readers’ consent preferences and delivering personalized content and ads are key to better experiences. However,…

Amid a volatile economy and rising media costs, leading customers down the sales funnel is only getting more expensive. Today’s marketers are…

The impact of generative artificial intelligence (AI) has taken the customer experience (CX) industry by storm over the past nine months. With the…

Recent survey data has shown that 71% of consumers now expect personalization when interacting with brands. Simultaneously, the industry has cracked…

Overreliance on a single identity provider and the decline in the use of cookies have made identity management increasingly complex. Ad cookies have…

Dynata, the world's largest first-party data company for insights, activation and measurement, announced it has earned Neutronian's NQI Data Quality…

Until recently, understanding customer was considered the grail. But, with the rise and accelerated peaking of ChatGPTs, understanding chatbots would…

Google's decision to eliminate support for third-party cookies in its Chrome browser in 2024 will require e-commerce companies to fundamentally…