First-party data

First-party data has been and continues to be an organization’s most valuable asset in its quest to engage target audiences. And while many brands do…

The digital marketing landscape has faced game-changing challenges recently, forcing brands to adapt their tracking solutions to ensure they comply…

Every organization is looking for more leads, increased conversions, and ultimately increased revenue. The better that sales and marketing teams work…

Modern enterprises are becoming increasingly aware of the need for customer-centric products and marketing to influence positive customer outcomes.…

Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…

Advertisers and Agencies, including Omnicom, to activate audience-based campaigns directly from InfoSum data clean rooms using first-party data…

As a cookieless world approaches, marketing teams continue to search ways to collect data without breaching compliance regulations. Becoming inventive…

Given today’s increased consumer protection regulations, as well as the deprecation of user-tracking mechanisms such as third-party cookies, marketers…

New product Braze Catalogs help marketers build more personalized campaigns Braze, the comprehensive customer engagement platform that powers…

Ever since the mid-1990s, affiliate marketers have relied on third-party cookies to track consumer behavior. Affiliates and brands both benefited from…