FLoC

Google's decision to eliminate support for third-party cookies in its Chrome browser in 2024 will require e-commerce companies to fundamentally…

In recent years, regulatory scrutiny has mounted against big tech players across areas spanning anti-competitive behavior and inadequate consumer…

Cookie tracking will continue until the end of 2023, at least. Google needs more time to get its Privacy Sandbox rolling. So, marketers have more time…

Today’s stark reality is this: new privacy regulations are rocking the digital advertising ecosystem, which has become dependent on precise planning,…

Mediavine Actively Sending FLoC IDs to The MediaGrid in the Bid Request; 17+ Billion Ad Impressions Prepare for the Cookieless Future Mediavine…

Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…