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Browsing Tag

full-funnel measurement

Analytics

Nielsen’s Annual Marketing Report Finds Marketers are All In on Streaming Despite Questions on…

PR Newswire Apr 26, 2023

Nielsen, a global leader in audience measurement, data and analytics, released its 2023 Annual Marketing Report, which uncovered that 84% of marketers…

Technology

Whalar Launches First-Of-Its-Kind Full-Funnel Measurement Solutions For the Creator Economy

AIT News Desk Jan 9, 2023

Leading global creator commerce company Whalar announced first-of-its-kind full-funnel measurement solutions for the Creator Economy. The strategic…