Gaming Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals… AIT News Desk Oct 6, 2022 New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s…
Gaming Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without… AIT News Desk Sep 20, 2021 Discussion Will Explore Future-Proof, Cost Efficient Targeting That Drives Campaign Performance Online gaming and live streaming platforms are an…
Gaming Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences AIT News Desk Jun 3, 2021 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with Spiketrap, the…